Golf Hat Buying Guide for 2024
There are lots of different styles of golf hats to choose from, but there is a BIG problem with all of them…
Not a single one will improve your golf game.
A painful reality, but it’s true.
“I can’t believe this keeps happening.”
“I just dropped $35 on a new golf hat and STILL shot a 106. I feel lost.”
“I’m 105 yards from the pin, there’s no wind, the green is 90 feet wide, and I miss THAT badly?”
Nobody should have to suffer like this.
DETERMINED TO SOLVE THIS PROBLEM & CREATE THE PERFECT GOLF HAT, WE BEGAN BY SURVEYING THE LEADING ACADEMIC STUDIES
How hats affect human performance
In reviewing the literature we sought answers to the following questions:
1) At a basic level, what are the essential elements of hats and head-coverings?
2) Are there specific features & attributes that correlate with high performance? If so, what are they?
3) Can these features and attributes be successfully integrated into a golf hat?
We were pleasantly surprised by what we learned.
How the human brain works
To supplement our review of the academic literature, we immersed ourselves in a careful and deliberate study of the human brain. To further inform our analysis, we consulted with experts in neurobiology and neuroanatomy.
There are three main parts of the brain: the cerebrum, cerebellum and the brain stem. The cerebrum is responsible for all voluntary actions (e.g.: motor skills), communication, emotions, creativity, intelligence and personality. Higher brain functions such as thinking, reasoning, planning, emotion, memory, and the processing of sensory information all happen in the cerebral cortex.
“My brain feels as if it’s about to burst out of my skull.”
Therefore, for golf hats to deliver a higher level of performance, they should induce confidence, improve focus, allow golfers to manage and control emotions, as well as support and promote creativity and muscle memory.
As can be seen in the image to the right, golf hats that offer none of these qualities can make an already challenging sport harder to play. The wrong hat can compromise the ability to:
Judge distances & choose the proper club to hit;
Accurately assess the degree of break on greens;
Interfere with the simple act of placing a golf ball on a tee;
Remember which foursome the golfer is playing in.
Golfers in the middle of a round that is unraveling can experience a paralysis that is comparable to that of airline pilots in the midst of steep, uncontrolled, nose-down descents. There is the awful helplessness and despair, followed by denial, and the invariable bargaining.
THE NEXT GENERATION OF GOLF HATS
We Want To Remind You That You Already Have What it Takes…
Our golf hats are designed to promote a focus and unwavering confidence and commitment to the next shot. This is accomplished by incorporating:
a breathable and lightweight inner and outer fabric;
an optimally curved bill that blocks glare and permits your eyes to “lock” onto the target;
the positive “Keep it Together” tagline on the back of each hat.
We believe that everything our “Keep it Together” brand stands for can be carried over and applied to lots of different situations and applications. For example, handling the temporary loss of a pet, a sudden and unexpected plunge in the stock market, finding yourself stuck in bumper-to-bumper traffic for eight (8) hours, learning that a spouse or loved one has been unfaithful, or discovering your company has hired Goldman Sacks to explore “strategic alternatives.”
HOW DO OUR HATS STACK UP TO THE OTHER GOLF BRANDS?
GOLF SUDDENLY BECOMES A LOT EASIER AND A WHOLE LOT MORE ENJOYABLE WITH THE RIGHT HAT…
PRESENTING THE BEST GOLF HATS OF 2022
GO-LO™
"3" is a great score on every hole on the course, especially if you've managed to string together a series of them. The GO-LO™ hat celebrates this achievement.
ON IN REGULATION™
The objective is to get on the green as quickly and directly as possible. The ON IN REGULATION™ hat reminds us of this central goal.
BIRDDHA™
A Buddha is one who has attained an ideal state of mind - a perfection that represents true enlightenment. The Birddha hat pays tribute to this mindset and it’s value on the golf course.
BACK NINE™
If you are going to post a low score, you’re going to have to play well on the back 9. When we were learning the game, there was no tougher stretch of finishing holes than #10-#18 at Rock Creek golf course in Washington D.C. The logo pays tribute to the green on #10, as a way of honoring the many rounds we played on this course.
SMIRK™
This is where it began - The cut ball, or "Smirk", conveys both the recognition of the temporary setback and the confident, willful resilience it takes to stay calm in order to overcome those minor hiccups. In other words, this hat reminds us not to sweat the small stuff, to focus on the big picture, and to "Keep It Together™ ".
XO™
We are all underdogs when we step out onto the course. Putting three simple words on the front and back of our hats serves as a reminder that a much bigger part of this game can’t be bought. You’ve already got the tools to play better and it’s just a matter of maintaining focus, treating setbacks as temporary, and keeping it together.
